Prime Labels (프라임 레이벌즈) is a South Korean Entertainment & Recording Agency founded on June of 2017 by Kim Junhan. The company is house of artists such as Ha Yein, DALIN, bjana, Cho Kyuhyeon and groups ISTAY, Iberis and TRAPPIST.
History[]
On June 14, 2018, PERSONA Entertainment acquired 56% of the company, becoming the largest shareholder therefore Prime Labels would be considered a Subsidiary under the company.
On January 10, 2023, Prime Labels announced that they purchased every asset off of PERSONA Entertainment and would be considered a company on their own.
On February 1, 2023, The agency revealed their plans for 2023-2024 which included two new acts of debut, a new girl group on 2023 and their first boy group to debut on 2024. That same day, the agency revealed that they've created two new subsidiaries XQUAL that would bring groups of their own and original artists under the direction of Michelle Kim and Kim Kyumin, and Cabinet Artists which would manage actors, actresses and models.
On March 1, 2025, Prime Labels announced that XQUAL would be recognized as an individual label and not a subsidiary under the agency.
Subsidiaries[]
- Cabinet Artists (2023-present)
- TUFT (2025-present)
Joint Venture[]
- ENDORSE (along with JSMIX Entertainment) (2024-present)
Artists[]
Soloists[]
- Ha Yein (2017-present)
- DALIN (2019-present)
- bjana (2021-present)
- Cho Kyuhyeon (2022-present)
- JeYa (2023-present)
- Shan Kaeun (2023-present)
Groups[]
Trainees[]
- PLG26 (2025-present)
- Lee Seonwoo (이선우) (2021-present)
- Won Ah-Yeon (원아연) (2024-present)
- Kim Ji-Won (기지원) (2024-present)
- Leilian (레이리안) (2025-present)
- Lin Zining (린지닝) (2025-present)
Actors (Cabinet Artists)[]
- Min Kookheon (2020-present)
- Kim Taenam (2021-Presnt)
- Lee Haejee (2021-present)
- Jeong Ahseung (2023-present)
Former[]
Trainees[]
- Shin Shiyoon (2018-2021)
- Jo Naeun (2019-2022)
- Gong Jinye (2024)