BE.LIV (Short for BE Living in Vibe) is a music streaming service developed by Xiverse Technologies and software developer Raffi Kang. It was launched in 2015 and was highly publicized as a potential "alternative service to streaming giants" with its above average sound quality and better artist/songwriter compensation. The platform features both a paid and free membership tier service, with the former having a wider variety of features and lack of paywalled restrictions. Having distribution agreements with major and minor record labels from South Korea and overseas, the app features a catalog of over 45 million tracks and 10,000 music videos.
Initially having a small userbase, BE.LIV began exploding in popularity sometime during the start of the 2020s. As of 2024, BE.LIV is the fourth largest music streaming service in South Korea, behind major competitors MelOn, YouTube, and Genie, hold approximately 15-17% of market share. The company has began expanding overseas, launching regional operations in Southeast Asia in 2025.
BE.LIV is the current main sponsor and donor of MBS music charts program MBS Rankdown. In 2017, the program switched from the Circle Digital Chart to BE.LIV's personal weekly chart for its Digital criteria, and has continued to use it since.
Approximately 17 singles and 15 singers reached number one on the BE.LIV Singles Chart in 2021, with AREAL, Jeong Doojoon, Meredith, Koo Jinhwan, H2M, Daehyon, Sohee, and Valkyrie earning the top spot of the chart for the first time. Ni.U spent a total of 8 non-consecutive weeks at number one in South Korea, with her hit single "Expensive Lady" commercially being the top song of the year. Koo Jinhwan's "I Hate You", part of the soundtrack of romantic drama Worth Friend, spent two weeks at number one, but remained within the top three of the charts for 12 consecutive weeks, the longest of any song. The song was also voted as the most popular Noraebang song of 2021. Miss Me's 2017 song, "Feed Me Love", experienced a chart reversal after a compilation of its live performances went viral and led it to top the charts almost five years after its release. Jibo's "Float" is 2021's Christmas Number One single, holding the #1 position on the week ending December 26, 2021.
Approximately 18 singles and 16 singers reached number one on the chart in 2022, with EIZA, LXXK, Solviz, C9PID, 6topia, Clover, MIIX, LUNIVER, Life5, Xavier Luna, and YUKI peaking atop the chart for the first time. Solviz became the first 4th generation boy group to top the chart, with member Xavier Luna being responsible for the biggest hit of the year, "Blazing Flame", which is the longest running number one in the chart's history at 10 weeks.
Approximately 18 singles and 17 singers reached number one on the chart in 2023, with Noa, Femme Fatale, Lea (Life5), Dahyun, P4TCH, Jiwoo (NorN), and Charlie Kwon topping the chart for the first time. Noa was the most streamed artist of the year, with two major chart-toppers "Boys Over Flowers" and "Love".
Approximately 25 singles and 20 singers reached number one on the chart in 2024, with Jay Kang, SOMANY, FANC:Y, Nabi, Awkward Boy Syndrome, JΣПΣЯΛƬIӨП, Jack, REC0VER (SolSys), DEC, Synesthesia, IMPGS Tap, and LIGHTERS peaking atop the chart for the first time. Nabi holds the most chart-topping singles in a calendar year, with "Burn That Thread", "Hehe", and "Ice Cream, Love" peaking at number one. SOMANY's "DallaDallaDalla" and Awkward Boy Syndrome's "That Ain't My Name" tie for the most weeks at number one with four weeks each respectively. The streaming platform described 2024 as the chart's most competitive year.
So far, 2025 has seen a return to dominance by solo artists, following the rule of idol group songs in 2024. Eleven artists- Chae Dahee, Jung Seokjin, Takamura Sukima, Kyler Kim, Park Eunwoo, Park Junmi, JWon, Yang Hyeonjin, Mir, Seoyeon, and BEAUDENT- have earned their first ever chart-topping singles in 2025. Two quartet collaborations, "No Time (Crab Mentality)" and "Antiretro", would top the charts, with the latter becoming the longest-running number-one song of the year. K-pop boy groups such as khaos and rm8z would also extend their records with "Crumbling Flowers" and "Smile Again", both of which instantly debuted at the top of the chart, proving their brand power and a powerful fan base.
