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ADRB (어도러블; shortened for ADORABLE) is a South Korean record label & entertainment agency. It was founded in 2022 as a subsidiary of IOE Entertainment by Somedi.
History[]
On January of 2022, IOE Entertainment announced that they would be establishing a new label with producer Somedi taking the CEO position & main creative direction for the agency's upcoming original artists.
On Mid 2022, ADRB was officially established. On August 13, 2022, The label announced that they would be holding online and in-person auditions for their upcoming project. The audition BECOME ADRB was held from August 15, 2022 till September 15, 2022.
On May 31, 2023, ADRB announced that they're in preparations to debut their first ever girl group from the agency. In the statement they said that the group's debut is scheduled for 2024.
On September 13, 2023, it was revealed that ADRB applied for the trademark "GIRLNEXTDOOR" and "PurpleHoodie". which are suspected to be the names for the girl group. It is yet to be confirmed.
Artists[]
Groups[]
- GIRLNEXTDOOR (2023-present)
Trainees[]
- ADRB GRLS (2024-present)
- ADRBOY (2026-present)
- Cheong Seunghan (청승한) (2025-present)
- Noh Jungi (노준기) (2025-present)
Former[]
Trainees[]
- Sakuraba Miu (2022-2024)
- Murakami Arisa (2022-2024)
- Node (2024-2025)