222 is an entertainment company, record label and talent agency based in Seoul, South Korea founded in 2022 by Park Ji-won. It is a subsidiary of Pudding Creative.
As of 2023, the company counts 12 employees and one active group.
History[]
Founding and Establishment (2022-2023)[]
In March of 2022, visionary entrepreneur and music enthusiast, Park Ji-won, founded 222 with a bold vision to redefine the K-pop landscape. The name "222" was chosen, number often associated with creativity, as well as the funding year of the company.
The decision to establish 222 as a subsidiary of Pudding Creative was strategic. Pudding Creative, with its diverse portfolio spanning music and technology, provided 222 with the resources and expertise needed to flourish. This collaboration aimed to create a synergy between creativity and business acumen, ensuring a solid foundation for the new venture.
Artists[]
- IL♡VEYOU (2023-active)
Staff[]
CEO[]
- Park Ji-Won
Producers[]
- Kim Seongmin (Writer, Producer, Arranger)
- YUBiN (Writer, Producer)
- Jeon Haneul (Producer, Arranger)
- Kiri (Producer, Arranger)
Managers[]
- Kang Hyunjin
- Kim Eun-woo
Stylists[]
- Kwon Ha-yoon
- Jang Mina
- Bae Soo-Young
Directors[]
- Smith Fleur (Creative Director)
- Kwon Yujin (Casting Director)
- Min Jiah (Marketing Director)